(AUDIO) The FM Chip Push is On
With the NAB/RAB Radio Show in Orlando less than one month away, and Sprint rolling out the new NextRadio app on phones, Emmis' Paul Brenner and his team are letting stations know exactly what to expect from the app and what they need to do to keep consumers interested. Brenner tells Radio Ink, while it's still early, consumers are showing interest in the app already. Brenner is able to see, in real time, how listeners are interacting with the app as they use it on their Sprint Devices. Here's our full interview with Brenner
(8/26/2013 9:40:24 PM) |
Brenner has joined Bob Struble's Liars' Club - 75% of consumers want HD Radio in their Smart Phones!
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