Jacobs Media Releases Public Radio Tech Survey
In partnership with the Public Radio Program Directors Association, this is the fifth Jacobs Media study of public radio listeners across the U.S. The survey tracks the changing landscape of media usage and gadgets among public radio listeners. The data was gathered online from April 15 to May 13, 2013. 56 public radio stations across the U.S. participated, contributing 30, 871 respondents.
This year’s study cross-tabulates the audience among chronological generations, offering a picture of how different types of public radio listeners access content and interface with public stations.
Here are highlights from the study:
Going mobile – Public radio listeners are increasingly purchasing mobile devices. Now more than six in 10 own a smartphone, while half now carry a tablet. iPads and similar devices account for an amazing 63 percent increase from PRTS4. This strongly suggests that, more and more, public radio partisans enjoy taking their content and media sources with them. |
Twitter on the move – While Twitter’s reach is still dwarfed by Facebook, its footprint continues to grow. Now, more than one-fifth (21 percent) of respondents use the platform, especially fans of Triple A stations and Gen X and Y respondents.
On-demand in demand – In PRTS5, nearly half (46 percent) engage in time-shifted programming, often in the form of podcasts. Once again, the younger public generations are in the vanguard, along with fans of public radio’s News/Talk stations.
The generation gap – While Baby Boomers represent the center lane of public radio partisanship and usage, it is the emerging Generation X and Millennial audiences that are making waves. Nine in 10 of them use social networks, eight in 10 own a smartphone, and six in 10 stream on a weekly basis or more often. This “new guard” of public radio listener requires tracking and dedicated content initiatives by stations affected by their listenership and membership.
In-car listening continues to play a major role in public radio consumption. Now, half of PRTS5 respondents are able to connect a phone or mp3 player into their vehicles.
When it comes to smartphones and tablets, the Apple platform continues to dominate public radio hardware choices.
Local public radio stations are the go-to destinations for both breaking news and news stories that provide more perspective. Notably, Generations X and Y are the most apt to turn to local public radio outlets to glean perspective and additional information after a story first breaks.
Fred Jacobs will moderate a special session at the Public Radio Program Directors Convention in Atlanta on Tuesday, September 17 at 4 p.m. – “PRTS5 Unplugged – Not By The Numbers” – a conversation about what this study means beyond the data.
(10/28/2013 12:40:39 PM) |
<p>RegisterSearchHomeNewsLocal NewsNational NewsMobileiWitness11Target 11ConsumerSlideshowsProud to be from PittsburghPoliticsAffordable Care ActHealthFlu SeasonLinks Seen On WPXIWeatherCurrent Conditions5 Day ForecastInteractive Radar Personal ForecastLocal Weather MapsNational MapsClosingsExtended ForecastHour-By-HourTravel ForecastEmail, Text AlertsSend Weather Photos/VideosTrafficTraffic HomeSportsSports HomeThe Final WordPenguinsPiratesSteelersHines Ward ShowJerome Bettis ShowPowerCollege SportsEntertainmentEntertainment HomeSee and Be SeenPittsburgh s BestPittsburghmRestaurantsEvents CalendarPittsburgh ZooMoviesContestsHalloween GuideReal EstateWhat s on NBCWhat s on WPXI-TVHigh SchoolHigh School FootballHigh School PromsHigh School ShowsContestsContests HomeAutosAutos HomeJust Pay 1/2About UsWhat s on WPXI-TVChannel 11 News StaffPCNCME-TVTake FiveEnergy JobsWPXI On FacebookWPXI On TwitterPittsburgh Find-ItJobs at WPXITXTL8RContact UsHome AP Top NewsUpdated: 8:16 p.m. Sunday, Oct. 20, 2013 | Posted: 8:15 p.m. Sunday, Oct. 20, 2013Phelps back at the pool, still mum on comebackRelatedView LargerFormer U.S. Olympic swimmer Michael Phelps waves to the spectators during a 2013-2014 NBA preseason game between Los Angeles Lakers and Golden State Warriors at Mercedes-Benz Arena in Shanghai, China, Friday, Oct. 18, 2013. (AP Photo/Eugene Hoshiko)Sponsored Links</p>
green bay packers hats http://www.solumedix.com/images/Maualugajerseys.aspx?3
|- green bay packers hats|
Add a Comment | View All Comments