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Radio's Top Ten Advertisers in Q2

8-19-13

According to the Radio Advertising Bureau, the cell-phone war has been very good for radio.  The Communications/Cellular category increased Spot spending by over Ľ versus Q2 ’12. AT&T came in as radio's number one advertiser in Q2, increasing its spend over 2012 by 61%. T-Mobile was third up 67%, Verizon was fifth up 16% and Sprint was radio's 8th biggest spender in the quarter up 153%. Here is the list of radio's top ten advertisers in Q2, compared to what they spent in Q2 of 2012.

1) AT&T - up 61%
2) Comcast XFinity - up 8%
3) T-Mobile - up 67%
4) McDonald's - down 8%
5) Verizon Wireless - up 16%
6) PepsiCo - down 12%
7) Safeway - down 4%
8) Sprint - up 153%
9) Walmart - up 40%
10) GEICO - up 16%


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November 19, 2014 in New York. Click anywhere on an image to advance to the next.

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