Cumulus To LMA ESPN's Dallas Station
ESPN has reached a long-term LMA with Cumulus which calls for Cumulus to program ESPN Radio Dallas KESN (1103.3 FM). It's an interesting announcement being that Cumulus is also partners with CBS Sports Radio Network, responsible for signing affiliates. In Dallas, CBS owns 105.3 The Fan and Cumulus owns KTCK-AM, which carries some of the CBS Sports Radio Network. Now Cumulus will add a relationship with ESPN Radio in Dallas.
The station will retain the ESPN name and ESPN’s national programming, highlighted by Mike & Mike and The Herd with Colin Cowherd as part of a long-term affiliation agreement. In addition, ESPN Deportes Radio Dallas 1540 AM, through an affiliation agreement, will now be programmed by Deportes Media and will retain the ESPN Deportes Radio moniker. ESPN will continue to own KESN.
The Cumulus Media LMA will take effect upon the closing of the pending sale of radio station KTDK FM, while the Deportes Media affiliation agreement will take effect on September 1, 2013.
"ESPN Audio is always evaluating business options and opportunities while continuing to serve sports fans,” said Traug Keller, ESPN senior vice president, production business divisions. “These two moves are smart for us in the Dallas market as we grow the audio business and draw on the strengths of Cumulus. Sports fans will continue to have access to the best national and local programming that ESPN Radio Dallas and ESPN Deportes Radio Dallas have to offer.”