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Lakes Media Makes Several Changes


Terry Setzer (right) and Chris Michaels fill newly-created positions of Creative Services Director and Oxford/South Hill Operations Manager. Lakes Media President Tom Birch said, “The addition of Terry Setzer and Chris Michaels ups our game. Our twin goals are to delight both listeners and advertisers and the talents of Terry and Chris will be major assets in consistently delivering joy to our constituencies”.

Setzer is a veteran of over 30 years in Radio, having held positions as stations in Charlotte, Birmingham and Bloomington. Michaels is the “voice” of Lakes Media’s Country Legends 103.7 (WMPW AM-FM)/Danville VA and Country Legends 96.7 (WSHV AM-FM)/South Hill VA and is the host of mornings on Rewind 1019 (WKSK-FM)/South Hill and afternoons on Lakes Media flagship Country station US 98.3 (WLUS-FM/Clarksville/Henderson/Oxford/South Boston/South Hill NC-VA).  Michaels experience includes positions with leading stations and station groups including Curtiss Media and Joyner Radio.

Lakes Media Oxford/South Hill Regional Manager Mark Reid said, “These appointments also support major changes we are making on August third in South Hill.  Terry and Chris will be instrumental in the success of the debut of Country Legends 96.7 on 96.7 FM and 1370 AM and the rollout of South Hill’s Inspiration Station” on and Comcast Cable channel 16 in South Hill.”

The Lakes Media Network stations include WLUS-FM (Country “US 98.3”) Clarksville/Henderson-Oxford-South Boston-South Hill VA-NC ; WKSK-FM (Classic Hits “Rewind 1019”) South Hill; WMPW AM-FM (Country Oldies-formatted “Country Legends 103.7”), WSHV AM-FM (Country Oldies “Country Legends 96.7”) South Hill VA, WWDN AM-FM (Classic Hits “1045 The Dan”) Danville VA; and WHLF-FM (Adult Contemporary “95-3 HLF”) South Boston VA and (“South Hill’s Inspiration Station”) South Hill VA.