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Kentucky Broadcasters Launch Talent Institute

7-22-13

The National Radio Talent System launches today in Kentucky on the campus of  Western Kentucky University. The Kentucky Broadcasters Association is sponsoring the Institute with additional support from the Cromwell Group, Commonwealth Broadcasting, Forever Communications, Henson Media, Forcht Broadcasting, Withers Communications, Anderson and Associates, and LM Communications.

The Institute is an intense 10 days and all sessions are held on the WKU campus, except one day when the students travel to LP Field in Nashville to hear from Larry Stone and Mike Keith of the NFL Tennessee Titans, and then to Bridgestone Arena where Stu Grimson and Tom Callahan of the NHL Nashville Predators will teach a session.

The Institute begins today with opening comments from WKUs President, Gary Ransdell; Dean David Lee of Potter College, WKU; and Director of Journalism and Broadcasting, WKU, Dr. Loup Langton; along with Rick McCue from the Kentucky Broadcasters Association and WBKO TV. Former broadcaster, now assistant professor at WKU, Dick Taylor will moderate this intense 10-day event.

Sixteen students from the region have been accepted into this years Institute. Those students will hear from 36 radio professionals, including Bud Walters, President/Owner of the Cromwell Group, Nashville; Steve Newberry, President/CEO, Commonwealth Broadcasting, Glasgow; Christine Hillard, President/COO of Forever Communications, Bowling Green; with Ed Henson of Henson Media, Louisville, opening the institute with Getting in, Becoming an Entrepreneur."

RAB sales training modules are used in the sales sessions and led by Derron Steenbergen, Chief Revenue Officer, Commonwealth Broadcasting, Glasgow; Kristin Cantrell, Owner, CapCity Communications, Frankfort; Bill Gentry, Regional Market Manager, Clear Channel, Louisville; Tincy Crouse, Market Manager, Cromwell Radio, Nashville. Each student will take the exam to become certified as a Radio Marketing Professional by the RAB

National Radio Talent System President Dan Vallie said, The people at the KBA, all the broadcasters sponsoring the Institute, and the leadership at WKU, embrace the vision and see this as vitally important, not only in bringing fresh talent into the industry today, but talent that will be industry leaders tomorrow as radio continues to thrive into this 21st century. These students are starting their careers in radio, and we are developing the next generation of broadcasters. The students come with enthusiasm and passion for the business, and its very impressive how industry professionals sacrifice their time to come to the campus to teach sessions and give back to the industry.

For more information about, or to learn how to sponsor a Radio Talent Institute, contact DanVallie@NationalRadioTalentSystem.com or 828-262 1502.




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