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Are Internet Listeners Really Younger?

Yesterday we told you about an Internet study that concluded the average age of online listeners was 34 and traditional broadcast radio was 47. Today we dig a little deeper into that study (which you can view here). Jesse Wolfersberger (pictured) is the Director of Consumer Insights for GroupM Next, the company that released the study. It concluded that Internet listeners were not only younger, but were listening in more places and were more likely to purchase a product than traditional radio listeners. We asked Wolfersberger all about those findings in THIS INTERVIEW

You can reach out to Jesse by e-mail at jesse.wolfersberger@groupm.com



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