Flores Joins Sirius as VP/Hispanic Sales
Sirius XM says Frank Flores is their new VP of Hispanic Marketing and Sales. Flores was Senior VP of Sales Marketing for National Latino Broadcasting. Prior to joining NLB, Flores was Chief Revenue Officer for SBS, overseeing day-to-day operations of twenty stations. Before SBS, he held a number of senior positions including D.O.S for CBS Radio.
Flores will oversee the marketing and advertising sales initiatives surrounding the SiriusXM Latino channels, which include ten exclusive commercial-free music channels covering a wide variety of music genres, and multiple Spanish-language sports and talk channels.