Arbitron: "Radio Listening Is Up"
Arbitron released another RADAR National Radio Listening Report today. The report says radio’s audience increased year over year, adding more than 430,000 weekly listeners. Arbitron says radio now reaches 242.5 million listeners, or 92 percent of persons 12 and older, on an average weekly basis. Additionally, daily time spent listening to radio among persons age 12 and older held steady versus the June 2012 RADAR report. People 12 and older spend approximately 2 hours and 36 minutes a day with radio.
(6/14/2013 5:56:06 AM) |
I worked in radio for many years and thought I was pretty good. But now when I listen, I just can't get past the commercials, which get worse and worse each year. Listening to those horrible compositions of lies and hype is just too high a cost to pay to hear the same ten songs that you hear every time you turn it on.
Radio can keep telling itself how relevant it is but neither of my children listen much. IPhones have fixed that and Pandora is the only place anyone hears new music.
|- Mark 3:26|
(6/13/2013 11:24:41 AM) |
Radio sales managers tout the numbers when they are in their favor and call Arbitron fraudulent when they do not. And then they want to fire people who dispute the numbers.
(6/13/2013 9:27:12 AM) |
92% penetration. Constant time listening. Hold a special sales meeting and give these numbers to your sales staff. If anyone disputes the data, fire them in front of all. That person is a lost cause, anyway. If radio can't sell itself and show good increases with this audience documentation, we need to clean house and find some people who aren't spending most of the day staring at a smart phone.
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