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Pandora Share Of Radio Listening Drops Again


Pandora reported it had dropped to 7.33 percent of total U.S. radio listening in the month of April -- the second consecutive month those numbers have declined (although there is no way to verify the numbers Pandora provides). In March, Pandora reported an 8.05 percent share and in February an 8.48 percent share. Why the drop two months in a row?

A Pandora spokesperson said, "This could be attributed to the 40-hour mobile listening limit, which was intended to reduce hours streamed without impacting the size or growth of Pandora's audience. April’s listener metrics show that the limit is working as intended: we saw an increase in total active listeners and a reduction of total hours streamed. These results are in line with our expectations. Moreover, Triton data shows there has been no material impact to Pandora’s rankings in major radio markets nationwide."