Current Issue:



CURRENT ISSUE
On The Cover:
Bob Pittman & Richard Bressler





Click here to subscribe to Radio Ink.






Radio Ink Writers


















Loyd Ford

Gaining Attention In Social Media

4-10-2013

Radio stations will always want to figure out how to be more effective in social media. However, you cant be effective until you gain real access to the attention of the listeners in your market that you most want to attract, engage, and bring back to your brands. Here are four ways to drill down your content so that you focus on really gaining attention of the listeners you most want to engage with your content on Facebook, Twitter, and other social media platforms.

1. Social media VISUAL content is king. Take some time to think about reinventing your social media content with a visual-first presence. This means I am referring to the old saying of A picture is worth a thousand words.  Listeners in social media are much more likely to click on and engage a fun picture, and radio does a lot of fun things. But you can tap other emotions too. These elements play well in engaging listeners to want to know more.  Dont be afraid to show those visuals pointed to the listener experience and find ways to bring them back to your products through copy or actionable engagement (where they are compelled to act). 

2. Inform & educate listeners. Use headlines in your social media that inform and educate listeners on subjects they care about today. They have less time than ever, but they will stop and engage you if you are truly focused on something that is interesting to them. If you provide information and education in your engagement with them, they will share your content and become more focused on you. That is a win for you in social media and likely for use of your products (which is the only reason to spend time on social media).

3. Promote events with social media. As with all other elements in social media, make sure your event has true interest for your listeners and enough benefit to take up their time. Use visuals to express those benefits along with limited copy so they know who/what/when/where/how. And always make sure that promoting events (or anything) represents only a small percentage of your overall social media engagement.

4. People like funny. Listeners are people. If your social media team is not funny, work to source funny for them so it can be a part of your regular content (by percentage). Having an overall social media strategy that involves humor focused on the audience you most want to attract can be essential to gaining access to the attention you most covet.
You can engage the listeners you most want to attract to your brands and use specific social media content strategy to develop deeper loyalty and actual social media cheerleaders, but you must work smart to do so. As I always do, I recommend you develop a specific social media strategy for content and involve your entire team in understanding your individual station and personality roles in social media for the benefit of the radio station.

Focusing on listener wants and needs and giving them these things in social media will bring them closer to you and your on-air brands. Youll learn more about your listeners doing it this way, too. Good luck!   

Loyd Ford is the direct marketing, ratings and social media strategist for Americalist and programmed very successful radio brands in markets of all sizes for years, including KRMD AM & FM in Shreveport, WSSL and WMYI in Greenville, WKKT in Charlotte and WBEE in Rochester, NY. Get his radio social media blog FREE right on your cell phone or email here:  www.rainmakerpathway.wordpress.com. Learn more about Loyd here:  http://about.me/loydford. Reach out to Loyd via e-mail HERE  Visit his Facebook radio social media page HERE




(8/12/2014 3:19:16 AM)
jordan 11 legend blue http://www.pinterest.com/RetroConcord11S/cheap-jordan-11-low-concord-for-sale/ <br/> buy gamma blue 11 http://www.pinterest.com/BelAir5ForCheap/retro-jordan-11-bred-for-cheap-sale-low-price/ <br/> cheap jordan 11 concord http://www.pinterest.com/RetroConcord11S/buy-jordan-11-low-concord-for-cheap-sale-2014/ <br/> cheap aqua 11s http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-11-gamma-blue-for-sale/ <br/> gamma blue 11s http://www.pinterest.com/laney5sforsale/gamma-blue-11s-cheap-sale-2013/ <br/> <a href="http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-11-gamma-blue-for-sale/"><strong>http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-11-gamma-blue-for-sale/</strong></a><br/> <a href="http://www.pinterest.com/RetroConcord11S/cheap-jordan-11-low-concord-for-sale/"><strong>gamma blue 11 restock</strong></a><br/><a href="http://www.pinterest.com/BelAir5ForCheap/retro-jordan-11-bred-for-cheap-sale-low-price/"><strong>low 11s</strong></a><br/><a href="http://www.pinterest.com/RetroConcord11S/buy-jordan-11-low-concord-for-cheap-sale-2014/"><strong>cheap jordan 11 legend blue</strong></a><br/><a href="http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-11-gamma-blue-for-sale/"><strong>cheap concord 11s</strong></a><br/><a href="http://www.pinterest.com/laney5sforsale/gamma-blue-11s-cheap-sale-2013/"><strong>low 11s</strong></a><br/>[url=http://www.pinterest.com/RetroConcord11S/cheap-jordan-11-low-concord-for-sale/][b]cheap legend blue 11s[/b][/url]<br/>[url=http://www.pinterest.com/BelAir5ForCheap/retro-jordan-11-bred-for-cheap-sale-low-price/][b]jordan 11 low[/b][/url]<br/>[url=http://www.pinterest.com/RetroConcord11S/buy-jordan-11-low-concord-for-cheap-sale-2014/][b]jordan 11 columbia[/b][/url]<br/>[url=http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-11-gamma-blue-for-sale/][b]jordan 11 concord[/b][/url]<br/>[url=http://www.pinterest.com/laney5sforsale/gamma-blue-11s-cheap-sale-2013/][b]bred 11s restock[/b][/url]<br/>cheap toro bravo 4s http://www.pinterest.com/RetroConcord11S/cheap-jordan-4-green-glow-for-sale/ <br/> toro bravo 4s for sale http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-4-bred-for-sale-low-price/ <br/> jordan 4 toro bravo for sale http://www.pinterest.com/RetroConcord11S/buy-retro-jordan-4-toro-bravo-for-cheap-sale/ <br/> toro bravo 4s for sale http://www.pinterest.com/BelAir5ForCheap/retro-jordan-4-fear-for-cheap-sale-low-price/ <br/> <a href="http://www.pinterest.com/RetroConcord11S/buy-retro-jordan-4-toro-bravo-for-cheap-sale/"><strong>http://www.pinterest.com/RetroConcord11S/buy-retro-jordan-4-toro-bravo-for-cheap-sale/</strong></a> <a href="http://www.pinterest.com/RetroConcord11S/cheap-jordan-4-green-glow-for-sale/"><strong>jordan 4 green glow</strong></a><br/><a href="http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-4-bred-for-sale-low-price/"><strong>cheap jordan 4 fear</strong></a><br/><a href="http://www.pinterest.com/RetroConcord11S/buy-retro-jordan-4-toro-bravo-for-cheap-sale/"><strong>green glow 4s for sale</strong></a><br/><a href="http://www.pinterest.com/BelAir5ForCheap/retro-jordan-4-fear-for-cheap-sale-low-price/"><strong>cheap jordan 4 bred</strong></a><br/>[url=http://www.pinterest.com/RetroConcord11S/cheap-jordan-4-green-glow-for-sale/][b]bred 4s[/b][/url]<br/>[url=http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-4-bred-for-sale-low-price/][b]fear 4s[/b][/url]<br/>[url=http://www.pinterest.com/RetroConcord11S/buy-retro-jordan-4-toro-bravo-for-cheap-sale/][b]cheap jordan 4 bred[/b][/url]<br/>[url=http://www.pinterest.com/BelAir5ForCheap/retro-jordan-4-fear-for-cheap-sale-low-price/][b]cheap bred 4s[/b][/url]<br/>cheap oreo 5s http://www.pinterest.com/RetroConcord11S/50-off-cheap-jordan-5-bel-air-for-sale/ <br/> 3lab5 http://www.pinterest.com/BelAir5ForCheap/cheap-jordan-5-oreo-for-sale-low-price/ <br/> cheap bel air 5s http://www.pinterest.com/RetroConcord11S/cheap-retro-jordan-oreo-5s-for-sale/ <br/> jordan 3lab5 restock http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-5-bel-air-for-sale/ <br/> <a href="http://www.pinterest.com/RetroConcord11S/50-off-cheap-jordan-5-bel-air-for-sale/"><strong>http://www.pinterest.com/RetroConcord11S/50-off-cheap-jordan-5-bel-air-for-sale/</strong></a> <a href="http://www.pinterest.com/RetroConcord11S/50-off-cheap-jordan-5-bel-air-for-sale/"&

- aqua 11
(8/12/2014 1:59:01 AM)
cheap gamma blue 11 http://www.pinterest.com/RetroConcord11S/cheap-jordan-11-low-concord-for-sale/ <br/> jordan 11 gamma blue http://www.pinterest.com/BelAir5ForCheap/retro-jordan-11-bred-for-cheap-sale-low-price/ <br/> infrared 11s http://www.pinterest.com/RetroConcord11S/buy-jordan-11-low-concord-for-cheap-sale-2014/ <br/> low 11s for sale http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-11-gamma-blue-for-sale/ <br/> bred 11s http://www.pinterest.com/laney5sforsale/gamma-blue-11s-cheap-sale-2013/ <br/> <a href="http://www.pinterest.com/laney5sforsale/gamma-blue-11s-cheap-sale-2013/"><strong>http://www.pinterest.com/laney5sforsale/gamma-blue-11s-cheap-sale-2013/</strong></a><br/> <a href="http://www.pinterest.com/RetroConcord11S/cheap-jordan-11-low-concord-for-sale/"><strong>jordan 11 gamma blue for sale</strong></a><br/><a href="http://www.pinterest.com/BelAir5ForCheap/retro-jordan-11-bred-for-cheap-sale-low-price/"><strong>jordan 11 aqua</strong></a><br/><a href="http://www.pinterest.com/RetroConcord11S/buy-jordan-11-low-concord-for-cheap-sale-2014/"><strong>authentic jordan 11 gamma blue</strong></a><br/><a href="http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-11-gamma-blue-for-sale/"><strong>cheap jordan 11 concord</strong></a><br/><a href="http://www.pinterest.com/laney5sforsale/gamma-blue-11s-cheap-sale-2013/"><strong>legend blue 11 for sale</strong></a><br/>[url=http://www.pinterest.com/RetroConcord11S/cheap-jordan-11-low-concord-for-sale/][b]cheap columbia 11s[/b][/url]<br/>[url=http://www.pinterest.com/BelAir5ForCheap/retro-jordan-11-bred-for-cheap-sale-low-price/][b]cheap jordan 11 concord[/b][/url]<br/>[url=http://www.pinterest.com/RetroConcord11S/buy-jordan-11-low-concord-for-cheap-sale-2014/][b]cheap jordan 11 low concord[/b][/url]<br/>[url=http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-11-gamma-blue-for-sale/][b]cheap aqua 11s[/b][/url]<br/>[url=http://www.pinterest.com/laney5sforsale/gamma-blue-11s-cheap-sale-2013/][b]jordan 11 bred for sale[/b][/url]<br/>cheap jordan 4 green glow http://www.pinterest.com/RetroConcord11S/cheap-jordan-4-green-glow-for-sale/ <br/> jordan 4 fear for sale http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-4-bred-for-sale-low-price/ <br/> bred 4s http://www.pinterest.com/RetroConcord11S/buy-retro-jordan-4-toro-bravo-for-cheap-sale/ <br/> jordan 4 green glow for sale http://www.pinterest.com/BelAir5ForCheap/retro-jordan-4-fear-for-cheap-sale-low-price/ <br/> <a href="http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-4-bred-for-sale-low-price/"><strong>http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-4-bred-for-sale-low-price/</strong></a> <a href="http://www.pinterest.com/RetroConcord11S/cheap-jordan-4-green-glow-for-sale/"><strong>bred 4s for sale</strong></a><br/><a href="http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-4-bred-for-sale-low-price/"><strong>bred 4s</strong></a><br/><a href="http://www.pinterest.com/RetroConcord11S/buy-retro-jordan-4-toro-bravo-for-cheap-sale/"><strong>fear 4s</strong></a><br/><a href="http://www.pinterest.com/BelAir5ForCheap/retro-jordan-4-fear-for-cheap-sale-low-price/"><strong>cheap jordan 4 green glow</strong></a><br/>[url=http://www.pinterest.com/RetroConcord11S/cheap-jordan-4-green-glow-for-sale/][b]cheap green glow 4s[/b][/url]<br/>[url=http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-4-bred-for-sale-low-price/][b]cheap fear 4s[/b][/url]<br/>[url=http://www.pinterest.com/RetroConcord11S/buy-retro-jordan-4-toro-bravo-for-cheap-sale/][b]jordan 4 bred[/b][/url]<br/>[url=http://www.pinterest.com/BelAir5ForCheap/retro-jordan-4-fear-for-cheap-sale-low-price/][b]cheap jordan 4 toro bravo[/b][/url]<br/>cheap bel air 5s http://www.pinterest.com/RetroConcord11S/50-off-cheap-jordan-5-bel-air-for-sale/ <br/> cheap oreo 5s http://www.pinterest.com/BelAir5ForCheap/cheap-jordan-5-oreo-for-sale-low-price/ <br/> cheap fire red 5s http://www.pinterest.com/RetroConcord11S/cheap-retro-jordan-oreo-5s-for-sale/ <br/> 3lab5 for sale http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-5-bel-air-for-sale/ <br/> <a href="http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-5-bel-air-for-sale/"><strong>http://www.pinterest.com/BelAir5ForCheap/buy-cheap-jordan-5-bel-air-for-sale/</strong></a> <a href="http://www.pinterest.com/RetroConcord11S/50-off-cheap-jordan-5-bel-air-for

- jordan 11 infrared for sale
(5/30/2014 4:54:13 PM)
because Divine Necromancy was produced by Phantom I can't agree with Radio Ink Magazine
sante http://astucessante.weebly.com

- sante
(7/3/2013 8:51:10 PM)
There are many more people wanting to talk to you then you'll ever find by talking to them.

The key to social media is to remember that the first word is social

- Warren Whitlock

Add a Comment | View All Comments

 

Send This Story To A Friend

Images From Forecast 2015
November 19, 2014 in New York. Click anywhere on an image to advance to the next.

Get the flash player here: http://www.adobe.com/flashplayer



 
Advertisements

Advertisements