Triton Digital Promotes Benjamin Masse
Triton Digital has promoted Masse to VP/GM at a2x. Masse will be responsible for leading strategy, partner recruitment, and product development for the industry’s only programmatic ad exchange for online and mobile streaming audio. Masse previously served as the product line director for Triton’s digital content monetization and programmatic advertising products, including a2x. He has also held positions at Nexio, SOPROQ, and ADISQ in addition to co-founding Double V3.
a2x is an audio advertising exchange that enables real-time bidding and programmatic buying of targeted online and mobile audio inventory for advertisers, enhancing the ability to manage, buy, and sell third-party advertising campaigns. The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions, eliminating waste and resulting in the highest price for publishers and the greatest efficiency for advertisers.