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Pew: "We Stand By Our Research On HD"


Earlier this week, the Pew Center for Excellence in Journalism released its annual report called The State of The News Media 2013." In the audio portion of that report, Pew was very critical of HD Radio, calling it a beleaguered attempt to draw people back to radio. We reached out to Pew's Acting Director Amy Mitchell (pictured) to find out if, perhaps, the Center had some bad information. According to iBuiquity, the number of stations turning on HD is up and integration into vehicles is strong. In our interview HERE, Mitchell said from all the data we look at, it cannot be disputed, more stations are dropping HD than are adopting it and there aren't a lot of positive signs for HD.

(3/30/2013 2:32:45 PM)
The best use I've seen of HD Radio by broadcasters is to feed an FM translator to get another signal into a market. Ironically, that's how Edwin Armstrong's FM transmitters were originally used. They enabled a radio network to be formed and NOT have to pay AT&T whatever they wanted to charge to connect stations together. I grew up in New England the Yankee Radio Network was formed using FM signals to connect AM radio stations together into a regional network. So using HD Radio in a similar way is not a new idea.

What finally caused FM radio to grow was when the AM band ran out of space to put new full-time, full power signals on the air. Then broadcasters would finally discover FM for broadcasting to the public and begin working to develop the band.

What exists today that didn't at that point in history is this thing called the Internet and the Smartphone. These two developments have caused a revolution in communications that is akin to the industrial revolution.

Broadcasters -- indeed anyone with a Smartphone connected to the Internet -- have the ability to broadcast to the world. The technology is global, social, ubiquitous and cheap.

Engagement and relevance are critical. Shared interests are the new local.

Dick Taylor, CRMC/CDMC
Certified Radio & Digital Marketing Consultant
Assistant Professor - Broadcasting

Western Kentucky University

- Dick Taylor
(3/28/2013 2:21:55 PM)
The most positive sign for HD Radio is that the number of new vehicles with HD-cable receivers is increasing exponentially.

The Pew study took a short term look at a long term issue. HD Radio is the classic chicken or the egg question. Stations won't add HD if no one has receivers; listeners won't buy receivers if there are no stations. Automakers are fixing the problem on the receiver side.

There are alternatives to HD Radio for listeners. There are no alternatives to HD for broadcasters.

- Steven
(3/27/2013 1:20:29 PM)
KKGO FM, Los Angeles, Ca, has been broadcasting for several years in HD with two additional HD music channels, and has nothing but praise for the technology.
It performs completely up to expectations. I am planning to add HD to our AM station. We have many satisfied listeners.

- Saul Levine
(3/25/2013 9:28:04 PM)

You're entirely right.

Ibiquity is the villain here. This process should be "open source." It isn't.

Ibiquity act as thugs.

Not a warm and fuzzy starting point for tech adoption.

- OregonGuy
(3/23/2013 10:52:55 AM)
Speaking as a listener living in a multipath-plagued apartment on a low floor at the north end of Manhattan, HD is a wonderful signal-cleaner. The secondary channels are also nice, but not a must-have.

- Doc Searls

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