Making Radio Stronger In A Disaster
Arbitron: "242.8 Million Listen Every Week"
3-11-13
From the RADAR 116 National Radio Listening Report, Arbitron says radio’s audience increased year over year, adding more than 1.6 million weekly listeners. And, according to Arbitron, radio now reaches 242.8 million listeners in an average week. Teens 12 to 17 show the largest gains, according to the report, with radio reaching nearly 23 million teens in an average week. 66.5 million adults 18 to 34 listen to radio every week, according to Arbitron, which translates to 92 percent of the people in that demographic.
