Garber to Teach Radio Sales Course
Katz Radio Group’s Mary Beth Garber will teach classes this spring for the Southern California Broadcasters Association’s Radio Sales Course program, presented on behalf of the SCBA’s General Sales Managers Council. For the past 15 years, the SCBA has provided 11-week courses to sellers on the basics of selling, prospecting, developing data-based sales and other topics, which culminate in a presentation to a panel of general sales managers.
Class instructors include managers from Southern California radio stations and other broadcasting affiliates. As the former President of the Southern California Broadcasters Association, a position she held for 13 years, Garber originally created the program and helped design the coursework. She continues to facilitate and oversee the program’s content and execution.
Garber’s classes will include: “Understanding Your Product,” “What’s In It For Them? The Basics of Selling,” and “The Big Idea & Building Sales
Strategies From Prospecting to Closing the Deal.” Garber will also lead sales managers in the critiques of the participants’ final presentations.