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About That Mobile Monetization


Pandora has been able to do what radio has not: generate significant revenue from mobile. In the quarter that ended January 31, Pandora generated $80.3 million from mobile. That's an increase of 111 percent over the same quarter one year earlier ($38 million).

For the year, Pandora doubled mobile revenue to $255.9 million. Even better news for Pandora is that mobile revenue is climbing faster than the growth of mobile listening.

(3/7/2013 11:53:36 PM)
Isn't radio in a car mobile?

- Steve

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