Tomorrow: Details on The DG SoundHound Program
Friday, in the Radio Ink headlines, we'll have more details on how the new Dial Global SoundHound program announced this week at Convergence 2013 can help your radio station provide listening metrics to your advertisers. R.O.I. and a lack of listening metrics have hounded radio and prevented it from being able to convince advertisers, both locally and nationally, that radio works well enough to bulk up ad budgets. This new program could help you with those two very important issues.