Radio Is Concerned About Losing The Dash
Yesterday we told you several automotive dealers are considering dashboard of the future without AM/FM radios. According to research recently released by Mark Kassof, "by a wide margin" GM's group execs and owners consider internet access in cars to be the biggest competitive threat to traditional, terrestrial radio. Kassof says 41% name in-car internet access as “a big threat” to the future viability of traditional radio."
The Kassof research says the threat of IP in automobiles is "more than double that of Pandora -- second of seven tested at 18%." An additional 42% consider in-car internet to be “a small threat.” So, a total of 83% of radio execs consider the internet’s dashboard challenge as a threat to traditional radio. Kassof's research was based on 104 online surveys of radio station general managers, group executives and owners in the U.S. and Canada. The survey was conducted February 20-28, 2013.
(3/11/2013 1:15:31 PM) |
Fist look at the sample display, talk about distracted driving!
We all know cell coverage can vary even over short distances, dropouts are everywhere.
Lose power and you lose a cell or many cells,etc.
Many Radio stations have backup generators to keep them on the Air.
What happened to New York during Sandy should be an example!
|- John Robson|
(3/7/2013 9:49:35 AM) |
Radio was created to alert the public in case of an emergency and news related information. This want happen
(3/7/2013 9:27:37 AM) |
Might be a TOUCH early to remove AM/FM from cars. Consider if you will that vast expanses of land that are not covered by cell/data connections. Consider how many people want to pay ANOTHER monthly fee for internet in their cars - when they're already paying for it at home and on their phones. Or will the car companies pay for the connections in perpetuity? Will the internet as we know it still be around in 10 years? I have a two year old phone that isn't compatible with today's networks.
|- Chris Pollard|
(3/7/2013 6:19:41 AM) |
It sounds like its time for a concerted industry push for all GM's to appear on their air encouraging their listeners to contact Congress. Have them call and email about this "outrageous attempt to take away American's right to know what's happening locally."
|- Alan Fendrich|
Add a Comment | View All Comments