Making Radio Stronger In A Disaster
CBS to Use Triton Digital’s a2x Exchange
3-6-13
a2x is an audio advertising exchange that enables advertisers to programmatically buy targeted online and mobile audio inventory in real-time. The solution provides a system for managing, buying and selling third party advertising campaigns. CBS Local Digital Media President Ezra Kucharz says, “Joining Triton’s a2x exchange will create additional demand for our inventory, providing a great compliment to our strong traditional sales channels. Being able to offer agency trading desk access to our inventory in this manner allows us to participate in a new revenue stream targeting mobile and digital budgets.”
