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You Can Still Capture Them In Their Car
3-6-2013
For now, 100 percent of the automobiles on the road are equipped with a radio that delivers your product to your listener at no charge. It's the perfect platform to deliver your wonderfully programmed and locally produced product and a captive audience to deliver your well written and professionally produced commercials for your advertisers. According to a new report released by Arbitron, commuters in the suburbs surrounding New York and Washington, D.C., spend the most time, as Bill Burton would put it, in their radio on wheels.
Commuters in Sussex, N.J. and Fredericksburg, VA spend about 37 minutes getting to work every day. Other painfully long commutes to work include, Monmouth-Ocean (32.5#, Riverside-San Bernardino #31.5#, Atlanta #30# and Philadelphia #29). On the other end of the Arbitron report is the city of Grand Forks, N.D. with an average commute time to work of 14.5 minutes. Take a look at this detailed report from Arbitron HERE
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(3/7/2013 7:53:46 AM) Screw the ratings. A station's reach is its reach. Get the commercial production in order to better serve the advertisers. That along with useful adjustments to programming for the benefit of the audience rather than the ratings services will do the trick nicely. What is likely by establishing those priorities is a dandy bump in the numbers, as well. Nobody makes more money by providing lousy spots on behalf of disgruntled advertisers to a disengaged and (perhaps) dwindling audience. |
| - Ronald T. Robinson |
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