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(AUDIO) We're Spending More On Digital, Less On Radio
3-4-2013
During our advertising panel at Convergence yesterday, SVP/Managing Director for Digital at Optimedia Adam Seymour (pictured) said his agency was getting away from "niche" media like radio. Seymour said newspaper and TV remain a steady part of his budget, and digital now makes up 26 percent. We spoke to Seymour about why radio is losing his business, and digital is getting it. Listen HERE
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(3/6/2013 5:45:02 PM) "Brazil: Tests Tech Before Implementation" "After extensive testing of both HD Radio and DRM, the Secretary of the Ministry of Communications Electronic Communications, Genildo Lins, said the tests of the two technologies have had poor results, especially high-power FM. Results show a 112 KW EIRP analog station with a 1.12 KW digital carrier that is unusable 6 miles from the transmitter site in some areas." http://www.engineeringradio.us/blog/2012/12/brazil-the-place-where-they-test-tech-before-it-is-implemented/ |
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(3/6/2013 7:48:42 AM) 290 some million people listen to radio every week...and we're a "niche"???!!!??! This is why I don't work in advertising. Idiot! |
| - Kevin Fodor |
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