Entercom to Use Jelli's Ad-Delivery Platform
Hoping to generate new revenue Entercom says it will go with the Jelli platform to deliver ads on all 104 Entercom stations. Entercom Regional President Weezie Kramer said, “We saw the benefit of connecting our stations to a cloud-based platform that will generate new and incremental national advertising dollars."
Jelli CEO Michael Dougherty says, "We are enabling offline radio spots to be served and scheduled similar to online ad units - real time, transparent, flexible with a suite of analytics for insights. We connect the local radio stations to our platform, who allocate radio spot inventory to the platform, and then this inventory is published to national advertisers and agencies who can schedule, buy & track online the local advertising inventory. The radio spots are served automatically on the local stations, on the air, with real-time reporting. It automates the delivery of the spots, and it provides real time reporting which is not available with traditional trafficking. It brings new national advertising dollars to Entercom."
Jelli’s network now reaches 23.5 million unique listeners weekly. Radio ad impressions served by the Jelli Platform have grown to an over 1.7 billion annual run-rate, which is a greater than 1,300 percent growth rate year-over-year. Over the last twelve months Jelli has added advertising inventory from premier stations in markets such as San Francisco, Philadelphia, Boston, Washington DC, Seattle, Tampa, Minneapolis, Denver, Sacramento, Portland, Indianapolis, Kansas City, Milwaukee, Las Vegas, New Orleans, and many others.