Current Issue:



CURRENT ISSUE
On The Cover:
Bob Pittman & Richard Bressler





Click here to subscribe to Radio Ink.






Radio Ink Writers


















(AUDIO) Radio's Challenge Is In The Home

2-27-13

Larry Rosin (pictured) and Megan Lazovick of Edison Research presented detailed information about the Country radio listener at CRS yesterday in an "Ethnographic Study." Lazovick went out across the country and spent days with listeners, observing how they consume music and what the country music format means to them. In addition to reinforcing the fact that Country music songs make an emotional connection with the listener, Edison uncovered more details about how consumers take in their audio entertainment. And, it's all about the path of least resistance. If consumers are in their automobiles, the radio is a very easy selection. If they are in their homes however, radio is facing many more challenges. Listen to our interview with Rosin and Lazovick about this project HERE.

According to CRS Executive Director Bill Mayne, Their results yielded from this highly personal and rarely used ethnographic methodology exposes countinued challenges for country radio in the coming years. We are optimistic that the points brought to light in this study will yield considerable discussion in radio circles in the months ahead.

Among the studys key findings were:
 
- Radios competition is no longer only between stations. The fight today is against all of the other media: Television(outlets like CMT/GAC/TCN), YouTube, Pandora, and even personal mobile devices.
 
- People are choosing to listen to the device that presents the path of least resistance.  In the car, that remains radio.  At home or in the workplace, there is a much more competitive situation: television, in particular, at home and the Internet at work.
 
- If one listens to radio today, it is often devoid of emotion.  And yet when you talk to people in their homes, they place the emphasis on the emotions that country music elicits.
 
- One of the challenges that Radio faces is the fact that country fans dont spontaneously equate country music strictly to country radio like the used to. This poses a challenge to radio provide talented DJs/hosts to guide the listeners in a more personal manner.
 
Rosin says, For all of these nearly 40 years of radio research, we have concentrated largely on the hard facts of research, and the easily quantifiable answering questions like: what portion of the audience likes this song?  What portion of the audience works in an office? But while we call people on the phone, or now contact them on the Internet, or bring them to hotel ballrooms for auditorium music tests or to focus group facilities, there is one place that our research hasnt gone to and thats straight to the homes of our listeners.  And while there in the homes we found an entire line of inquiry we largely hadnt explored the emotions underneath our work and the real connections that people have to country music and country radio. Radio remains most peoples primary way to interact with the Country Music they love.

 




(11/26/2014 11:17:59 AM)
After getting more than 10000 visitors/day to my website I thought your zriw2.fimc.net website also need unstoppable flow of traffic...

Use this BRAND NEW software and get all the traffic for your website you will ever need ...

= = > > http://mass-auto-traffic.net/download.html

In testing phase it generated 867,981 visitors and $540,340.

Then another $86,299.13 in 90 days to be exact. That's $958.88 a
day!!

And all it took was 10 minutes to set up and run.

But ho

- MikeKl
(4/2/2014 2:02:39 AM)
After getting more than 10000 visitors/day to my website I thought your zriw2.fimc.net website also need unstoppable flow of traffic...

Use this BRAND NEW software and get all the traffic for your website you will ever need ...

= = > > http://x.co/4BxVX

In testing phase it generated 867,981 visitors and $540,340.

Then another $86,299.13 in 90 days to be exact. That's $958.88 a
day!!

And all it took was 10 minutes to set up and run.

But how does it work??

You

- Samuelfep
(1/28/2014 1:04:37 PM)
After getting more than 10000 visitors/day to my website I thought your zriw2.fimc.net website also need unstoppable flow of traffic...

Use this BRAND NEW software and get all the traffic for your website you will ever need ...

= = > > http://massive-automatic-traffic.com

In testing phase it generated 867,981 visitors and $540,340.

Then another $86,299.13 in 90 days to be exact. That's $958.88 a
day!!

And all it took was 10 minutes to set up and run.

But how does

- massive traffic
(8/20/2013 5:33:05 PM)
After getting more than 10000 visitors/day to my website I thought your zriw2.fimc.net website also need unstoppable flow of traffic...

Use this BRAND NEW software and get all the traffic for your website you will ever need ...

= = > > http://get-extreme-autopilot-traffic.com

In testing phase it generated 867,981 visitors and $540,340.

Then another $86,299.13 in 90 days to be exact. That's $958.88 a
day!!

And all it took was 10 minutes to set up and run.

But how

- Mepprurgy
(8/11/2013 4:18:28 AM)
hey all zriw2.fimc.net blogger found your blog via search engine but it was hard to find and I see you could have more visitors because there are not so many comments yet. I have found website which offer to dramatically increase traffic to your website http://insane-web-traffic.com they claim they managed to get close to 4000 visitors/day using their services you could also get lot more targeted traffic from search engines as you have now. I used their services and got significantly more visito

- handsfree traffic

Add a Comment | View All Comments

 

Send This Story To A Friend

Images From Forecast 2015
November 19, 2014 in New York. Click anywhere on an image to advance to the next.

Get the flash player here: http://www.adobe.com/flashplayer



 
Advertisements

Advertisements