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Ratings Take Time on a New Sports Station
2-27-13
That's what CBS Radio Tampa Market Manager Ben Hill tells Eric Deggans of The Tampa Times after the paper questions so many changes during the seven months Sportsradio 98.7 The Fan has been on the air. "I just don't see that we can expect ratings in the first two years. "Music formats, you often know in the first six months or so whether things are working. But talk radio takes more time. Some people still don't even know we've flipped the format."
As Deggans points out, those changes include: the addition of Jim Rome, ending 24-hour live and local programming, PD Mike Pepper leaving and Todd Wright, was also let go. The station moved the Fabulous Sports Babe, up from an overnight time slot to 7 p.m. Read the full piece from Deggans HERE.
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(2/27/2013 1:25:20 PM) I like the comment "some people don't even know we flipped the format". Radio is supposedly an advertising medium that uses the pitch that "advertising sells". But typically, radio stations themselves do comparatively little advertising in other media to alert people to their very existence, much less a format change. Some stations in Boston have billboards on the backs of buses, so people associate the outlet with exhaust fumes. |
| - Laurence Glavin |
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