Making Radio Stronger In A Disaster
KALC Raises $1.8 Million For Childrens Hospital
2-25-2012
Entercom's KALC – FM Alice’s 36 Hours for Kids Radiothon raised $1.8 million for the Children’s Miracle Network Hospitals benefiting Children’s Hospital Colorado. The record-breaking fundraiser continues to keep Colorado as one of the top Children's Miracle Network radiothons in the country.
In the 12 years that Alice 105.9 has teamed up with the Children’s Miracle Network, more than $13 million dollars has been raised for Children’s Hospital Colorado.
For three days, Alice’s on-air talent broke away from regular programming to interview past and present patients of the hospital, play audio montages of children’s life-altering and inspirational stories, and solicit their listenership to make a donation. Thousands of listeners became “Miracle Makers,” choosing to give $15 a month for a year.
