Making Radio Stronger In A Disaster
Salem Q4 Broadcast Revenue Up 2.5%
2-24-2013
Salem Communications reported net broadcast revenue was up to $47 million from $45.8 million in Q4 of 2011. For the year, net broadcast revenue increased 2.5 percent to $183.2 million from $178.7 million. Internet revenue was up 25.4 percent for Salem in Q4 of 2012 and 22.6 percent for the year ($33.5 million from $27.3 million in 2011). For the first quarter of 2013, Salem is projecting total revenue to increase 1 percent to 3 percent over first quarter 2012 total revenue of $54.3 million.
Salem provides programming targeted at audiences interested in Christian and conservative opinion radio content, as measured by the number of stations and audience coverage. Upon completion of all announced transactions, the company will own and/or operate a national portfolio of 99 radio stations in 38 markets, including 61 stations in 22 of the top 25 markets. It also programs the Family Talk™ Christian-themed talk format on SiriusXM Channel 131.
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(2/27/2013 11:45:00 AM) Congrats to Salem and their national digital director Rodney Whitaker. Internet revenue up 25.4 percent in Q4 of 2012 and 22.6 percent for the year ($33.5 million from $27.3 million in 2011)is sensational work growing digital business! How is it that larger groups with bigger audiences can't do the same? Salem made it a point to hire a good manager in Whitaker and are now reaping the benefits. |
| - Robert Jenkins |
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(2/26/2013 11:16:20 AM) The bumb up is from the political advertising |
| - Ralph |
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