Radio Waits. TV Innovates.
As the New York Times reports, "For media executives, there may be nothing worse than a viewer or listener who is not counted." That's a thought that certainly haunts radio executives as our industry continues to speculate and extrapolate who and how many people listen to their station. And, as radio executives know, listeners are tuning in to their stations online at work and with mobile devices when they are on the go, for which radio gets no credit. Nielsen announced Thursday it would start considering Americans who have spurned cable, but who have a television set hooked up to the Internet, as “television households.” Nielsen will measure viewership on iPads and other mobile devices in the future.
The Times quotes Nielsen Senior VP Pat McDonough saying, "The new definition will include those households who are receiving broadband Internet and putting it onto a television set. Currently a 'television set' is the flat-screen kind, but in the future, a tablet computer like an iPad could also be considered a TV set." Nielsen’s move was announced a day after Billboard said it would start including YouTube streams in its calculation of the most popular songs of the week. That shift immediately vaulted “Harlem Shake,” a modestly selling hip-hop single that has become a viral video sensation, to the top of the charts.
The big question is when will radio get proper credit for listeners who have already moved online and to devices?
Read the full New York Times Article HERE
(3/27/2013 10:42:50 PM) |
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(2/24/2013 11:40:27 PM) |
I have a suggestion, Steve. Try the same meds as I am on. They help make the angst and frustrations go away - for a little while.
|- Ronald T. Robinson|
(2/24/2013 7:16:06 PM) |
How about serving the public interest?
Yeah, I know it's a crazy idea but it just might work.
(2/23/2013 8:04:37 PM) |
We in radio have a very long and hard row to hoe, Bob. But, nobody seems willing to pick up a plow and attach some real horses.
|- Ronald T. Robinson|
(2/23/2013 1:03:52 PM) |
And what is this obsession with TV all about? Many in radio suffer from a naive, arrogant sense of entitlement to ad dollars. Nationally, regionally, or locally...if an advertiser sees benefits and results from radio, they will increase their spending. Pure and simple! And to blame TV or outside factors for radio's lack of growth, is pathetic and a waste of time.
|- Bob MacKay|
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