What is Cloud Based Ad Insertion?
While the radio industry continues to struggle with the how to make ad-insertion technology sound professional, companies like Abacast are continuing to innovate and evolve the technology as consumers shift habits to mobile. Abacast CEO Rob Green says Abacast’s cloud-based ad insertion allows radio to target devices such as iPhones without the need for additional client software.
With Abacast's new cloud-based ad insertion, listeners can receive individualized in-stream audio ads. Examples of targeting options include “all smartphone listeners,” “all listeners in the top 20 DMAs that are on iPhones,” “all male listeners in the 25-34 age range in a group of zip codes,” “all listeners listening on the TuneIn player."
Green says, “Targeted cloud-based ad insertion technologies will be an imperative driver for broadcaster profitability in online radio as we continue to see consumers using many devices to consume content when and where they choose.”
(2/21/2013 7:45:08 PM) |
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