CBS Targets Record Labels With New Position
Chad Fitzsimmons will move from KROQ and AMP in Los Angeles where he was Director of Integrated Marketing to take a newly created corporate position, Director, Music Initiatives. CBS says Fitzsimmons will work with CBS's 85 radio stations to develop and launch a variety of unique partnership opportunities with record labels. The company also says Fitzsimmons will create exclusive experiences allowing listeners to engage directly with artists. His promotion is effective immediately and Fitzsimmons will report to Sr. VP Gregg Strasell.