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WEEI Makes The Salk Announcement Official


Entercom's Sports Talker WEEI-FM in Boston has made the official announcement that Sudbury native Mike Salk will be returning to Boston to work with Michael Holley afternoons from 2-6 p.m. Salk replaces Glenn Ordway who was let go by the station last week. Salk joins WEEI from 710 AM ESPN in Seattle, where he’s co-hosted the midday “Brock and Salk Show” since April 2009.

Salk is no stranger to the Boston sports-talk radio scene, having worked at 890 ESPN Radio Boston from 2005 until 2009. He primarily served as co-host of the station’s midday show with Bob Halloran, and he also was the station’s Red Sox beat reporter, covering every game of the team’s run to the 2007 World Series. Entercom says Salk will begin in mid-March.

Here's what Salk told Radio Ink about the move to Boston.

RI: What are you hoping to bring to the show when you start?
Salk: A whole ton of things, I hope. I hope to bring on the air and off the air, an energy, a fast-paced interactive experience that really more than anything is going to be a lot of fun for the listeners and at the same time, really fun for Michael and I. I think that is the on-air product. The on-air is going to be four hours a day and that leaves 20 hours in a day. My entire time in Seattle I have been a big believer in connecting with the audience, not just when we are on the air, but during the other 20 hours. That means a lot of social media interaction, writing for on the blog. There should be a lot of fun ways to connect with the listeners.

RI: You have had the chance to work in Boston and then go to Seattle and now come back. What is the difference in the fans?
: Yeah, and it is no disrespect to Seattle fans, but Boston is sports-crazed. It is the single most important thing in Boston - what is going on with the four local professional sports teams. That passion, that intensity that a Boston fan brings, that is part of the allure of this job.

RI: Talk about how it has changed over the years in terms of how you communicate with the audience.
When I first started in Seattle four years ago. You don't even have to go back 8 or 9 years. You just have to go back a couple to realize the importance of that social media element. I guess the blogs have been there a little bit longer. But, I love that. When I first got here and they set up a Twitter account for me and I never really thought much about it for maybe the first few months…. it was the last thing on my mind. Someone kind of taught me how to use it. This was just when Twitter was kind of getting off the ground. The next thing I know I was completely obsessed with it. I love it. I love it as a tool for interaction. I love it as… while a game or an event is going on, the opportunity to turn your own living room into this giant sports bar where everybody is watching the game at the same time and commenting on the same things. It is just a cool new different element to sports-talk radio.

RI: What do you think it is going to take, or do you think it is going to click right away between you and Holly?
Salk: I will say this, Michael is incredible. He is a huge, huge talent. I have listened to him for a long time. It is not the first time I have heard Michael. This thing came together pretty quickly. The opportunity is there for Michael and I to get this thing going very quickly. I sort of had that experience before of meeting a new partner. It happened with Brock when I first got here four years ago. It didn't take us that long. I learned a little bit about what it's like to get to know a new partner and the importance of that. No, I don't think it should take too long. I am really excited about that.