Is There Money in Personalization?
Personalization. Pandora, Spotify, iHeartRadio, TuneIn, and radio's other digital competitors all offer it, in different ways. Listeners want a personalized choice, choices that fit their specific needs. And they want to hear their music with few, or no, commercials. So what can local radio do to keep these demanding listeners happy? Can your station offer a personalized experience, and can you make money on it?
As it turns out, we've found examples you can emulate at your station and create a personalized example -- and you can hear about all of it at Radio Ink's Convergence, set for March 4-5 at the Santa Clara Convention Center in California's Silicon Valley, where digital strategist Daniel Anstandig will moderate a panel on "Radio and the Age of Personalization." Radio can meet the demands of today's listeners and keep them engaged and involved. You won't want to miss this important session.
As CEO and co-founder of Listener Driven Radio, Daniel Anstandig leads the software company in developing innovative interactive programming tools for broadcasters. LDR's premiere "crowdcasting" product, which integrates real-time audience voting into a radio station's live playlist, is on the air at Citadel Broadcasting, CBS Radio, Virgin Radio in Europe, Harvard Broadcasting, Clear Channel, and several other major broadcasters around the world. During Anstandig's tenure as President of McVay New Media consulting, he advised the Wall Street Journal, CBS News, and Clear Channel R&D, among many others. His research and editorials on radio and interactive media have been published in the Wall Street Journal, Radio Ink, Billboard, Billboard Radio Monitor, Radio World Magazine, FMQB, and Christian Radio Weekly.
Jon Erdahl (pictured right) is President of 3D MediaVentures, advising Wall Street venture capital, private equity, and hedge fund partners. A 38-year broadcast veteran, Erdahl has clients across the U.S. and Canada. He regularly contributes articles on digital and broadcasting to Radio Ink, and is a frequent speaker at industry events. At 3D MediaVentures, Erdahl has the vision to leverage all radio platforms, maximizing unique revenue opportunities in the digital space as well as terrestrial broadcasting assets.
Scott Fleischer is Sr. Manager/Programming for TuneIn. He's worked with the company since 2008 and has helped make TuneIn one of the world's leading Internet radio platforms. He initially managed the global directory of 70,000 radio stations for TuneIn (then RadioTime) and now builds partnerships with broadcasters, introducing TuneIn's new tools for content providers. Fleischer's radio background includes previous roles with WSCR in Chicago, WTEM in Washington, DC, and XM Satellite Radio.
As VP/Business Development of AdsWizz, Rockie Thomas (pictured right) uses her 15 years of digital media experience to help audio publishers measure, target, and monetize their audiences. She has worked with digital audio startups Sonicbox, iM Networks, XACT Radio, Spacial Audio, and Bid4Spots, as well as traditional broadcast companies Chancellor Broadcasting, AMFM, NRC, and Emmis, and also with McVay New Media. Before joining AdsWizz, Thomas was VP/digital sales at Tribune Broadcasting, where she led a 20-person digital sales team.