Toyota Lead the Way in 2012
According to the RAB, The Toyota Dealer Association dominated the auto category with spending up 41% for the year, and 48% over the 2nd ranked Honda Dealer Association. Honda came in second with a 154% spending increase over 2011. Adding 70% to its spend was The Ford Dealer Association. 4th ranked Chrysler Group still ranked 4th despite a decrease of -35%. And GM was 5th based on an additional 78% in spending over 2011.