Making Radio Stronger In A Disaster
Borchetta: Pandora's Business Model Is Not My Problem
2-15-2013
The Country Radio Seminar is less than two weeks away, and on our special CRS cover will be Big Machine Label Group CEO Scott Borchetta. Borchetta has been signing deals left and right with radio companies to share in revenue both over the air and online. With an artist roster boasting Taylor Swift, Tim McGraw, Rascal Flatts (pictured here) and others, even though Borchetta will tell you he's a small independent label, what he says makes big news in Nashville. When it comes to Pandora's claim they pay too much for content, Borchetta says, "I didn't ask them to take my content and build a new business model with it." Here's more from our interview with Borchetta that comes out on Monday.
"As far as Pandora and all that, I didn’t ask them to take my content and build a new business model with it. They chose that route, not me. If Pandora went away tomorrow, if they went out of business, it’s not my fault. They chose that route. Did you see Mel Karmazin, when he was running SiriusXM, going, “Man, you know what? We are going to go out of business.” No. He found ways to keep building that thing and turned it into a winner."
Borchetta also thinks radio can pay artists a little bit more thanks to the money they were given back by BMI and ASCAP. "No one ever thinks they make enough money, and rates are going to change. Hopefully, the economy gets better, but over the last couple of years at radio, BMI and ASCAP gave a couple of points back. It’s time to give those points to the artists, to the labels. Radio is no more important a partner than we are. We are not even asking for more. We are saying, “What you’ve got on the table: Share it. Bring it back.”
To subscribe to Radio Ink in time to receive our CRS issue featuring Scott Borchetta on the cover, GO HERE or call 561-655-8778. To order Radio Ink and have it download instantly to your mobile device GO HERE. Our February 4th issue features 10 extra pages of editorial that can only be found in our digital edition. Our digital issue is only $49, perfect for salespeople, PD's and managers constantly on the go. And, it's only $49.00 per year which includes all 20 issues.
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| - NY |
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(2/18/2013 3:52:35 PM) Anyone who thinks Pandora is a distribution model, doesn't know Pandora. Like radio, it's more a promotional vehicle than anything else. Being able to listen to music that one prefers over a random playlist put together by Who Knows, is a much better experience than traditional radio. The fact that one can create a station based on a favorite artist and then discover other artists that are similar is a much more targeted than radio. |
| - martin |
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(2/18/2013 1:04:44 PM) Re: "...just how much more money does Taylor Swift, Tim McGraw, Rascal Flats need at the expense of hard working small market announcers and stations?" Substitute John Hogan, Lew Dickey, and Alfred C. Liggins, III for Swift, McGraw, and Rascal Flats... and the question is just as valid. |
| - anonymous |
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(2/15/2013 3:50:30 PM) Scott's comments are refreshing. Pandora is no more than a wired juke box. It is the same concept as Muzak. Muzak delivered songs over telco lines. As to Panadora, it is a wanabe radio station, but it is not. It is similar to Muzak but delivered over the web. But it does not lack for Chutzpah. It is now critical of radio, which it wants to be but is not. An ideal solution is to make all fees for radio performance combined and include ASCAP, BMI,and performers, with one monthly payment. |
| - SAUL LEVINE (KKGO FM) |
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(2/15/2013 10:02:08 AM) Does not matter about Pandora. Bottom line, Pandora is a distribution means for music. Nothing more than that. Just give it a little time, and Google will devise a "better mousetrap" for music distribution. They will make Pandora irrelevent. |
| - Bob |
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