Launchpad And Edison To Measure Podcasts
Norm Pattiz's company, Launchpad Digital Media, has hired Edison Research to create standard metrics to measure podcasts. Edison will collect and audit data from all Launchpad podcasts and generate monthly figures. Pattiz, who is a keynote at Convergence next month, said, “We formed Launchpad to apply proven, successful monetization methods to the expanding world of on-demand digital media. To do that you need to speak the advertisers’ language. These new metrics will put the sizable podcast audience in terms advertisers can understand and utilize effectively."
Edison Research President Larry Rosin said, "We are excited to begin this new relationship with Launchpad Digital Media. The metrics Edison will be providing will further help legitimize podcasting for advertisers and help emphasize its growing prominence as a platform for listeners to consume and control their content.”
Launchpad is a division of Norm Pattiz’s Courtside Entertainment Group and currently represents on-demand and streaming podcast programming, which delivers over 90 million downloads every month.