Current Issue:



CURRENT ISSUE
On The Cover:
Sun Broadcast CEO Jason Bailey


Also: Best Local Sports Talkers

Click here to subscribe to Radio Ink.






Radio Ink Writers


















Clear Channel Helps Radio Tell Story

2-12-2013

The fancy radio group head catch phrase in 2012 was that radio "needed to tell a better story," in order to prove to advertisers radio was still a viable medium in an age of fancy new devices producing super-targeted ads. The argument needed to be emphasized that radio is still strong, and, despite not having an easy way to describe R.O.I. to advertisers, radio can bring you customers and increase your business. Clear Channel's Research and Analytics division, Insights, has released data it conducted that the entire industry can now use to help sales reps make a stronger pitch for radio when they hit the streets. No doubt, this is part of what Clear Channel CEO Bob Pittman says radio needs to do more of, tell the radio story. The data highlights how much more effective radio can be for advertisers while pulling ad money from Television.


And, sales reps who take the data to the street can make the pitch without actually bashing TV. The study, conducted by Insights EVP by Radha Subramanyam (pictured right), and the Media Behavior Institute, showed that even a small reallocation of advertising dollars from television to radio significantly increased brands’ reach, receptivity and frequency.

The study across several sectors, including automotive, quick-service restaurant, home improvement, and financial services, showed that when advertisers reallocated up to 15% of their ad spend from TV to radio, they increased their brand’s total reach up to 28%, with no negative impact on TV reach. The study also showed that these advertisers reached a more receptive audience, since radio use corresponds more directly to key times in consumers’ lives when they may be open and responsive to marketing ideas or suggestions.

One example Clear Channel cites in the study comes from the restaurant category. "When a quick-service restaurant brand shifted 15% of its TV dollars to radio, audience reach increased 12% and receptivity to its ad messages jumped 84%. Additional information can be found in the three charts below.




(12/22/2014 8:32:25 AM)
tRa7ZR <a href="http://ccyswtgatfbz.com/">ccyswtgatfbz</a>, [url=http://cqlxjifwnzfo.com/]cqlxjifwnzfo[/url], [link=http://csybfpayxaqq.com/]csybfpayxaqq[/link], http://hdiaakubnphh.com/

- wWMmgfMwpJHLcDl
(12/22/2014 4:37:39 AM)
Cheap mens on sale <a href="http://www.cheapnikeshoes.us.com"><strong>nike shoes</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>cheap nike shoes</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>nike store</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>nike outlet</strong></a>,<a href="http://www.nikeshoeswomen.me.uk"><strong>nike shoes women</strong></a>,<a href="http://www.nikeshoeswomen.me.uk"><strong>women nike shoes</strong></a>,<a href="http://www.nikeshoeswomen.me.uk"><strong>nike women shoes</strong></a>,<a href="http://www.nikeshoeswomen.me.uk"><strong>nike women</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>nike shoes men</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>nike mens shoes</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>mens nike shoes</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>shoes nike men</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>air max 90</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90 women</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90 men</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>cheap nike air max 2014</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014 women</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014 men</strong></a>,<a href="http://www.nikerunningshoes.in.net"><strong>nike running shoes</strong></a>,<a href="http://www.nikerunningshoes.in.net"><strong>nike running shoes men</strong></a>,<a href="http://www.nikerunningshoes.in.net"><strong>nike women running shoes</strong></a>,<a href="http://www.nikerunningshoes.in.net"><strong>nike men running shoes</strong></a>,<a href="http://www.5bby.com">nike free run womens</a>,<a href="http://www.5bby.com">cheap nike shoes</a>,<a href="http://www.5bby.com">nike running shoes</a>,<a href="http://www.5bby.com">nike free run</a>,<a href="http://www.nikefree5.jp.net"><strong>nike free 5</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free run 5</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free 5 women</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free shoes</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free run</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free women</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie outlet</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch outlet</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch clothing</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister clothing</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister clothing store</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister store</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister clothing</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister outlet</strong></a>,<a href="http://www.artf

- cheap hair extensions
(12/22/2014 4:23:32 AM)
Cheap mens sale <a href="http://www.cheapnikeshoes.us.com"><strong>nike shoes</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>cheap nike shoes</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>nike store</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>nike outlet</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>nike shoes men</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>nike mens shoes</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>mens nike shoes</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>shoes nike men</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>air max 90</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90 women</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90 men</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>cheap nike air max 2014</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014 women</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014 men</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free 5</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free run 5</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free 5 women</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free shoes</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free run</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free women</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie outlet</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch outlet</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch clothing</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister clothing</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister clothing store</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister store</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister clothing</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister outlet</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister clothes</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister sale</strong></a>,<a href="http://www.artfortunisia.com"><strong>abercrombie hollister</strong></a>,<a href="http://www.sagaftraminorityreport.com"><strong>hollister jeans</strong></a>,<a href="http://www.sagaftraminorityreport.com"><strong>hollister shirts</strong></a>,<a href="http://www.sagaftraminorityreport.com"><strong>hollister shorts</strong></a>,<a href="http://www.sagaftraminorityreport.com"><strong>hollister clothing</strong></a>,<a href="http://www.hollisterclothingstore.in.net"><strong>hollister clothing</strong></a>,<a href="http://www.hollisterclothingstore.in.net"><strong>hollister clothing store</strong></a>,<a href="http://www.hollisterclothingstore.in.net"><strong>hollister store</strong></a>,<a href="http://www.hollisterclothingstore.in.net"><str

- prada handbags outlet
(12/20/2014 8:32:23 PM)
Buy women sale <a href="http://www.cheapnikeshoes.us.com"><strong>nike shoes</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>cheap nike shoes</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>nike store</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>nike outlet</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>nike shoes men</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>nike mens shoes</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>mens nike shoes</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>shoes nike men</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>air max 90</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90 women</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90 men</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>cheap nike air max 2014</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014 women</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014 men</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free 5</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free run 5</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free 5 women</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free shoes</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free run</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free women</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie outlet</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch outlet</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch clothing</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister clothing</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister clothing store</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister store</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister clothing</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister outlet</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister clothes</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister sale</strong></a>,<a href="http://www.artfortunisia.com"><strong>abercrombie hollister</strong></a>,<a href="http://www.sagaftraminorityreport.com"><strong>hollister jeans</strong></a>,<a href="http://www.sagaftraminorityreport.com"><strong>hollister shirts</strong></a>,<a href="http://www.sagaftraminorityreport.com"><strong>hollister shorts</strong></a>,<a href="http://www.sagaftraminorityreport.com"><strong>hollister clothing</strong></a>,<a href="http://www.hollisterclothingstore.in.net"><strong>hollister clothing</strong></a>,<a href="http://www.hollisterclothingstore.in.net"><strong>hollister clothing store</strong></a>,<a href="http://www.hollisterclothingstore.in.net"><strong>hollister store</strong></a>,<a href="http://www.hollisterclothingstore.in.net"><stro

- calvin klein sale
(12/20/2014 6:49:55 AM)
Cheap wmns sale <a href="http://www.cheapnikeshoes.us.com"><strong>nike shoes</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>cheap nike shoes</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>nike store</strong></a>,<a href="http://www.cheapnikeshoes.us.com"><strong>nike outlet</strong></a>,<a href="http://www.nikeshoeswomen.me.uk"><strong>nike shoes women</strong></a>,<a href="http://www.nikeshoeswomen.me.uk"><strong>women nike shoes</strong></a>,<a href="http://www.nikeshoeswomen.me.uk"><strong>nike women shoes</strong></a>,<a href="http://www.nikeshoeswomen.me.uk"><strong>nike women</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>nike shoes men</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>nike mens shoes</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>mens nike shoes</strong></a>,<a href="http://www.nikeshoesmen.in.net"><strong>shoes nike men</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>air max 90</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90 women</strong></a>,<a href="http://www.nikeairmax90.us.com"><strong>nike air max 90 men</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>cheap nike air max 2014</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014 women</strong></a>,<a href="http://www.nikeairmax2014.jp.net"><strong>nike air max 2014 men</strong></a>,<a href="http://www.nikerunningshoes.in.net"><strong>nike running shoes</strong></a>,<a href="http://www.nikerunningshoes.in.net"><strong>nike running shoes men</strong></a>,<a href="http://www.nikerunningshoes.in.net"><strong>nike women running shoes</strong></a>,<a href="http://www.nikerunningshoes.in.net"><strong>nike men running shoes</strong></a>,<a href="http://www.5bby.com">nike free run womens</a>,<a href="http://www.5bby.com">cheap nike shoes</a>,<a href="http://www.5bby.com">nike running shoes</a>,<a href="http://www.5bby.com">nike free run</a>,<a href="http://www.nikefree5.jp.net"><strong>nike free 5</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free run 5</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free 5 women</strong></a>,<a href="http://www.nikefree5.jp.net"><strong>nike free</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free shoes</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free run</strong></a>,<a href="http://www.nikefree.cn.com"><strong>nike free women</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie outlet</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch outlet</strong></a>,<a href="http://www.roberthue2002.com"><strong>abercrombie fitch clothing</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister clothing</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister clothing store</strong></a>,<a href="http://www.lydellindustries.com"><strong>hollister store</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister clothing</strong></a>,<a href="http://www.artfortunisia.com"><strong>hollister outlet</strong></a>,<a href="http://www.artfort

- mont blanc pens

Add a Comment | View All Comments

 

Send This Story To A Friend




 
Advertisements

Advertisements