Where Was The Black Farmer Sunday?
Edye Deloch-Hughes (pictured) writes on the website "Black Copy," that God made a Black farmer too. The Ram Truck spot that aired during the Superbowl, which has been praised as one of this year's best, was missing that fact. Deloch-Hughes writes, "Where was my Grandpa, Grandma and Great Granny? My Auntie and Uncle Bolden? And didn’t God make Hispanic and Native American farmers? They too were under-represented."
Here's more from Deloch Hughes.
"I am the offspring of a century and a half of African-American caretakers of the land, from Arkansas, Mississippi and Louisiana, who experienced their toils and troubles, their sun ups and sun downs. Their injustices and beat-downs. I wrestled with my mixed emotions; loving the commercial and feeling dejected at the same time. Come to find out. It is not an original concept at all, but a direct rip from the Farms.com website. Tsk, tsk, tsk."
Read his full post HERE
(2/8/2013 5:00:06 PM) |
For years the National Black Farmers Association has pushed for fairness. Dodge and its agency should have kept it in mind. Look, so many TV spots these days are reflections of the changing face of America. Dodge should have been conscious of it when producing the commercial especially when it would be seen in debut by so many on such a big stage as the Super Bowl broadcast.
|- Robert Jenkins|
(2/7/2013 12:48:52 PM) |
What in Heaven's name is wrong with you? Put on your big boy or girl pants and realize that people are defined by things other than their sexual identity or race! Why isn't there a "Black" radio ink... are there not black broadcasters? Your comment is racist on it's face, and frankly has no place in the discussion. STOP trying to co-opt every great moment into something negative because of your feelings! I hope you're better, brighter, smarter, and more aware than your piece appears.
|- Cal Hunter|
(2/7/2013 12:45:30 PM) |
When Paul Harvey delivered that monologue, the only black people on TV were handymen (Willie Best) or maids (Hattie McDaniel). But the video was produced in the 21st Century. They could have used images that reflect today's reality.
|- Laurence Glavin|
(2/7/2013 11:17:39 AM) |
There is a black farmer sitting on the tailgate of a truck...there is a woman...there are what appears to be latin children...I think this is an excellent example of our country! I think EVERYONE should stop walking around with a chip on their shoulder trying to cause dissention! We are BLESSED to live in this country!
(2/7/2013 10:34:04 AM) |
I didn't see my family in the spot - RAM must hate me.
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