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RAB Hosting Six Sessions At NAB Show

2-6-2013

The Radio Advertising Bureau will present six sales and marketing sessions at this year’s NAB Show in Las Vegas. RAB CEO Erica Farber said, “Our goal is to provide the necessary tools, knowledge, and training services to help sellers on the street close deals and help drive revenue. These sessions should be a ‘must attend’ at the NAB Show for any attendee in the broadcast business, and will be of great value back in their respective markets.”

Here are the RAB panels set for the NAB show in Vegas:
Radio’s Alternative Revenue Is No Longer Alternative
Monday, April 8, 2013, 1:00 – 2:15 PM
Moderator: Julie Koehn, President, Lenawee Broadcasting Company, Adrian, MI
Panelists:     
Michelle Giroir, Director of Integrated Marketing and Events, CBS Radio, Houston, TX
Kathy Smith, Director of Strategic Sales and Marketing, Entercom, Portland, OR
Danielle Outlaw, Vice President Sales, Neuhoff Media, Springfield/Decatur/Danville/Twin Falls, IL
 
Meeting Radio Revenue Goals in an Uncertain Economy
Monday, April 8, 2013, 2:30 – 3:45 PM
Presenter: Susan Novicki, President, Morrison & Abraham
 
Small & Medium Market Radio Idea Exchange
Monday, April 8, 2013, 4:00 – 5:15 PM
Moderator: Katie Gambill, President/General Manager, 5 Star Radio Group, Clarksville, TN
Panelists:
Chris Bullock, Regional/General Manager, Cromwell Group of Illinois
Beth Mann, General Manager, WKDZ, Cadiz, KY
Chris Fleming, Chief Revenue Officer and General Manager, Ramar Communications, Lubbock, TX
 
Technology To Enhance Radio Salespeople’s Productivity
Tuesday, April 9, 2013, 10:30 – 11:45 AM
Presenters:
Michael Reath, General Manager, Delmarva Broadcasting
Dave Casper, Senior Vice President, Services, Radio Advertising Bureau
 
The Digital Mindset: How Radio Stations Are Making Money With Digital
Tuesday, April 9, 2013, 2:30 – 3:45 PM
Moderator: Dan Shelley, Senior Vice President, Interactive One/Radio One
Panelists:
Martin Kristiseter, Vice President, Mobile Solutions, Marketron
Matt Coen, President and Founder, Second Street Media
Mark Edwards, Digital Community Manager, The Tesh Media Group
 
RAB’s Seven Steps To Radio Selling Success
Tuesday, April 9, 2013, 4:00 – 5:15 PM
Presenter: John Potter, Senior Vice President, Professional Development, Radio Advertising Bureau


 
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