MRC Accredits Four More PPM Markets
With the MRC accreditation of Chicago, San Francisco, San Diego, and Charlotte-Gastonia-Rock Hill, a total of 18 PPM markets are now accredited by the organization. The MRC voted to continue accreditation in 14 markets -- Atlanta, Baltimore, Cincinnati, Houston, Kansas City, Los Angeles, Milwaukee-Racine, Minneapolis-St. Paul, Philadelphia, Phoenix, Riverside-San Bernardino, San Antonio, St. Louis, and Tampa-St. Petersburg-Clearwater. The MRC voted not to grant accreditation in 30 PPM markets.
The Media Rating Council is a non-profit industry association, established in 1964, composed of leading television, radio, print, and Internet companies, as well as advertisers, advertising agencies, and trade associations whose goal is to ensure measurement services that are valid, reliable, and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently, approximately 70 research products are audited by the MRC. Additional information about MRC can be found at http://www.mediaratingcouncil.org/.
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