Beasley Latest To Sign Deal With Big Machine
Beasley Broadcasting will now be writing checks to Big Machine Label Group to play artists like Taylor Swift, Tim McGraw, and The Band Perry for over-the-air play. In return, Beasley will get a friendly deal from Big Machine for playing the music online. Beasley becomes the third group to sign such a deal, following the lead of Clear Channel and Entercom. Beasley CFO Caroline Beasley said, “This new relationship opens the door for incredible digital broadcast opportunities between Beasley’s portfolio of radio stations and Big Machine’s talented artists. It is a testament to how the free market should work.”
BMLG CEO Scott Borchetta said, "The Beasleys have always been innovators and great entrepreneurs with extraordinary vision. Their brand is the gold standard in the industry and we are honored that we share the same vision as we move forward with our mission to help support and grow online digital broadcasting while also supporting our artists in the over-the-air world. This is a very exciting time as radio and the recorded music industry collaborate to deliver premium experiences and convenience for users."
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