Succeeding With Social Media
Do you know the best places to invest your multi-platform resources -- in time, money, and people? At Radio Ink's Convergence, (March 4-5) in Santa Clara, a panel of leading digital and research experts, moderated by social media specialist Stephanie Winans (pictured), will explain where you need to be, and where developing trends are leading. And just as important, they'll talk about how to create the compelling content that will bring the audience engagement you need, and that marketers and advertisers crave.
Digital media strategist Stephanie Winans consults with radio stations and personalities, artists, and small businesses on digital media strategy at Stephanie Winans Digital and the Randy Lane Co. From social media strategy and engagement to digital content marketing and graphic design, she is all about making radio look good online. Winans also writes for Radio Ink and speaks on social media at radio and music industry conferences.
REGSITER FOR CONVERGENCE HERE
Jacquelyn Bullerman is Digital Media Manager for Arbitron, responsible for developing and hosting industry-wide webinars, writing articles, and working directly with Arbitron clients on current digital trends. Bullerman brings 20 years of hands-on media experience to her current position, including media planning, buying and selling, traffic, and media training for both radio and agencies. She has worked with a multitude of stations in all market sizes, reviewing their social media content and providing tactical and strategic insights.
Danica Kombol is co-founder of Everywhere, a leading social media marketing firm with clients such as Radio One, CNN, Coca-Cola, and Cox Communications. As a social media marketer, Kombol draws on her extensive background as a television producer and public relations executive. She began her career at Sesame Workshop and went on to become a successful television producer, working on such legendary shows as Saturday Night Live. Kombol frequently speaks on social media at conferences and to corporate teams. She blogs about social media at www.beeverywhere.tv.
Adam Wiener is SVP/Content, Community, and Operations at CBS Local Digital Media. He joined the division in 2010 and has been instrumental in developing and implementing the content and social strategy for all CBS local digital extensions, working with corporate and local leadership with CBS Radio and CBS Television Stations. Before taking his current post, Wiener held positions including executive producer of CBSNews.com, senior producer at CBS News, SVP/business development for NBCU/iVillage, and COO for NBCU's driverTV.
Jed Williams is a Senior Analyst at BIA/Kelsey and the Program Director for the company's Social Local Media practice. In this role, he analyzes, forecasts, and advises clients on the evolving digital media ecosystem. He is a frequent speaker at industry events who’s been cited in the New York Times, the Wall Street Journal, USA Today, the Financial Times, Bloomberg, Ad Age and the BBC.