243 Townsquare Stations Now Use Marketron
Marketron announced an expanded, multi-year and multi-million dollar agreement with Townsquare Media to deploy Marketron software and services across the company's entire business.
Executive Vice President and CFO of Townsquare Media Stu Rosenstein said, "Marketron's open platform delivers on Townsquare's goal to improve efficiencies and increase the revenue potential of all our stations. By optimizing the backend of our business with Marketron, we will be better able to utilize data-driven business intelligence to run a smarter and more efficient organization."
Marketron President and CEO Jeff Haley said, "We are very proud to add Townsquare's 243 stations to our fast-growing list of customers who are utilizing our expanded suite of services. Townsquare's increased investment in Marketron is a strong confirmation of our commitment to leadership and innovation in the business software and solutions space for the media industry."