Nielsen: Global Ad Spending Up 4.3% in Q3
The global advertising market increased to $139 Billion in the 3rd quarter of 2012 according to a report released by Nielsen. The 4.3 percent increase outpaced the 2.7 percent growth seen in the first half of 2012. Nielsen's Randall Beard says, “The Olympics, a major media event in all parts of the world, and the U.S. presidential election helped drive investment up. We’ll be watching carefully to see if the growth was sustained in Q4 and into 2013, or if there’s a dip in comparison to this year.”
According to Nielsen, an influx in advertising investments drove growth in the Middle East and Africa (up 18.9% YTD), as well as in North America. The North American market showed a 5 percent increase through September, bolstered by a 10.2 percent increase during Q3. In North America, both the automotive and industry and services categories increased by double digits year-over-year, for both the year-to-date and Q3. The industry and services category includes political ads, a big spend area leading up to the U.S. presidential election.