Joni Fernandez to Lead New Univision Agency
Univision announced the formation of the Univision Agency. Univision CEO Randy Falco (pictured) says, “We have created a first-of-its kind Agency to instill one voice and one vision for Univision, UniMás, Galavisión, and all of our media properties – something no other media company has done. Forming the Univision Agency is a strategic step towards developing a promotional and creative vision that will set the standard in our industry.”
Overseeing a media inventory of more than $500 million across all of Univision’s broadcast, cable and radio properties, the Univision Agency will be responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions. Fernandez will lead this totally self-contained new unit.