Making Radio Stronger In A Disaster
Adam Ralston Returns To Entercom Boston
1-14-2013
Entercom Boston is bringing Adam Ralston back to Boston as Director of Marketing. Ralston will oversee all marketing efforts for Entercom Boston’s stations: WAAF 97.7/107.3FM, WEEI 93.7FM, ESPN on WEEI 850AM, and WRKO 680AM. Ralston previously served as WAAF’s Promotion Director for over 10 years and re-joins Entercom after working as the Advertising and Sponsorship Sales Manager for the DCU Center.
Entercom Boston Market Manager Jeff Brown said, “Adam’s knowledge of the market, the cluster, and the competitive landscape, along with his recent experience as a sales professional, will allow him to hit the ground running. We expect big things from Adam as he works to drive ratings on our brands and to increase revenue by collaborating with our sales efforts." Ralston said, “I am thrilled to return to the Entercom family and lead the marketing initiatives for such great stations. I look forward to working with the team again to grow the brands even further as we embark on a new year.”
