RAB Tries to Track Digital Revenue
An e-mail called "RAB Needs Your Help to Benchmark Digital Ad Revenues" was sent out to RAB members yesterday as the organization teams with Borrell Associates to determine just how much money radio is generating from digital. The e-mail states, Borrell has been tracking revenues from thousands of local sites for more than a decade and is surveying radio groups. Members are asked to answer 12 questions. Results will be distributed free to RAB members.