Mobile Spending Continues to Explode
eMarketer reports mobile ad spending around the world more than doubled last year and double-digit increases in mobile ad spending will continue in coming years as outlays approach $37 billion by 2016. In 2012, mobile spending was at $8.41 billion, according to eMarketer’s forecast—up from just over $4 billion the year before and $2.34 billion in 2010.
The fastest growth in 2012 came from North America, especially the US, where mobile search and display ad spending was up 220%. Spending doubled in the Middle East and Africa, from a very small base, while growth in the rest of the world’s regions was below average. In Asia-Pacific, spending was up a comparatively small 40%. In emerging markets, however, growth was booming. Mobile ad spending in China was up 138%, and Indonesia and India each enjoyed 110% growth rates.
Read more about mobile ad spending all over the world HERE