Read Eric Rhoads' Blog
We Believe In Radio
12-19-2012
Nielsen CEO David Calhoun (pictured) says, "The single most important question we asked was do we believe in the medium? Do we believe in the measurement of that medium (radio)?" And the answer to that question was? "We like everything about it. We measure consumption not distribution. As distribution changes, we weather those storms, but ultimately there's an audience. This is a great deal for the Nielsen company."