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What Does The $1.2 Billion Arbitron Sale To Nielsen Mean To You?

12-18-2012

On a conference call this morning, Nielsen CEO David Calhoun consistently spoke of two issues that have plagued the radio industry for years: how to consistently measure online listening and how to prove to advertisers that radio works (R.O.I.). Is Nielsen going to be the company that helps radio tackle those two issues? Time will tell. For now, although the ink has yet to dry on this $1.2 billion deal, Nielsen is making it sound like they can improve both. A little while ago we spoke with Nielsen's President of Global Media Products and Advertiser Solutions Steve Hasker (pictured) and asked him how radio should look at this deal. Arbitron officials declined our request for an interview.

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