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Focus On Independents
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Larry & Susan Patrick
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Nielsen Parts With 1.26 Billion For Arbitron


Here are the numbers behind the deal that, of course, has to go through a regulatory review and customary closing conditions before it's final. Nielsen will purchase all of the outstanding common stock of Arbitron for $48 per share in cash. That is a premium of about 26 percent to Arbitron’s closing price on December 17, 2012. Combined, the two companies generate $6 billion in revenue. And Nielsen says there will be $20 million in cost synergies.