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ESPN and Twitter in Sponsorship Partnership


Does your station cover local sports or do you have reporters covering local news events. Here's a great idea worth stealing. According to Adweek the partnership runs through the college football bowl season. "Throughout games, the @ESPNCFB account will tweet out plays with pre-roll clips promoting the Ford Fusion on Twitter." The clips will be thirty seconds or less, including about eight seconds for the ad.

(12/18/2012 12:05:32 PM)
"Brazil: HD Radio Test Results"

"After extensive testing of Both HD Radio and DRM, the Secretary of the Ministry of Communications Electronic Communications, Genildo Lins, said the tests of the two technologies have had poor results, especially high power FM... That being duly noted, results show a 112 KW EIRP analog station with a 1.12 KW digital carrier that is unusable 6 miles from the transmitter site in some areas."


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